Category Archives: Social Selling


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So, Emile Paradis of the Referral Institute Atlanta and Vishay Singh of AVAX Consulting have been collaborating on a series of seminars about Social Selling and Referral Marketing. Today’s presentation was about the business value of blogging; one of the points that Vishay emphasized is that hosted blogging (e.g.,, while easy, isn’t good for branding/SEO purposes, since the primary domain is, not He noted that, while setting up WordPress is relatively simple, it would be best for most small businesses to hire a WordPress consultant to get them started. From there, we got the idea to set up a WordPress blog and let anyone in the course use it for practice and discussion. VishaySinghHerewith, a brief outline of how I got here:

1) I logged into to search for a domain name. Vishay mentioned GoDaddy, but I like Hover for the simplicity of their user interface. I entered “social selling” in the search box and got a list of available domains (of course, is taken, but NOT being used – go figure). I reviewed the list of available domains – as an aside, the number of top-level domains (the letters to the right of the last “.”)  has exploded over the last 6 months. Anyway, was available for only $5/year – since this is an experiment, I didn’t see any reason to overspend. For a company, I definitely recommend getting the “.com” address if possible; if you have extra money lying about, you can look at other domains like “.guru” or “.rocks”.

2)Next, I logged into my hosting account at FluidHosting. FH is my shared hosting provider; again, there are lots of hosting providers around, but since I have a prepaid account at FH, adding another domain is pretty much free. I do like – they specialize in WordPress hosting and their pricing is very reasonable. At FH, I added the new domain name to my list of domains.

3) Back at Hover, I edited the settings for my new domain to set the “nameservers” to the addresses provided by FluidHosting. This means that all of the Internet address information (DNS) for my new domain will be stored at my web host rather than at Hover. Hover does provide full nameserver support; it’s just more convenient to have the DNS settings at the web hosting service. It can take up to 24 hours for the whole Internet to learn about these changes (a process called “propagation”) – usually, I see the changes much quicker than that.

4) Next, I went to (note – NOT to download the latest version of WordPress – it’s about 1300 files in a .zip archive. I extracted the files to a folder on my computer, then I opened FileZilla, a free FTP (File Transfer Protocol) manager. I connected to FluidHosting in FileZilla by entering the server address and my userid and password for my hosting account – I could have set up separate FTP credentials but didn’t need to. I transferred all of the files to the folder on the server that was created when I setup the domain in step 2.

5)Back at FluidHosting, I had to setup a “MySQL” database – WordPress uses MySQL to store all of its content, so each site should have its own database. This was simply a matter of providing a name for the database and a name and password for the administrative user. I then copied this information into the wp-config.php file on my PC and uploaded it to the site folder on the server.

6)With the WordPress files uploaded and the database setup and the connection information saved in wp-config.php, I visited the site ( This started the famous WordPress setup process, which basically involves setting up the administrator of the site with a user name and password. Once this information was entered, WordPress setup the database tables in MySQL and took me to the login screen and we were up and running.